About
I turn complex software into products people actually understand.
I am a senior product designer with more than twenty years of doing the work. My background is in HCI engineering at Technion, and I have spent the time since building design systems from scratch, shipping enterprise dashboards, and designing for iOS, IoT and SaaS.
Right now I'm Senior Product Designer at OEC, working on enterprise tools used in a high-stakes operational domain.
I take Toptal contract work when the project is worth doing. I was screened into the top 3% of their design network, and I am equally at home embedded in a product team or running a piece of work end to end on my own.
How I work
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Systems over screens
A screen solves one problem once. A system solves a class of problems for everyone who comes after. I design for the second one.
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Constraints are the brief
The interesting work lives inside real limits: legacy code, tight timelines, hardware that pushes back. I treat those as the shape of the problem, not an excuse.
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Show the work
Good design survives a handoff. I document decisions, name things well, and leave a trail an engineer can build from without a single clarifying question.
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Outcomes, not output
More artifacts is not more value. I measure a project by what changed for the people using it, not by how many screens I drew.
What I bring
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Design
- Product Design
- Design Systems
- Information Architecture
- Interaction Design
- Workflow Design
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Domains
- B2B SaaS
- Enterprise
- Headless CMS
- IoT
- Mobile
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Tools
- Figma
- Storybook
- Claude Code
- Cursor
- v0
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Code
- React + TypeScript
- Tailwind v4
- Astro
- Vercel · Netlify
- Git · GitHub
Available now for senior product design roles and select Toptal contract work.